SOCIAL MEDIA MANAGER – BooBoo Baby Products
Location: UK (remote or hybrid)
Job Type: Full-time (part-time considered)
Salary: Competitive, DOE
About Us
BooBoo Baby Products is an award winning UK-based baby brand, trusted by parents for safe, thoughtful, and innovative products. We’re passionate about supporting Mums and Dads with products that make parenting easier. As we grow, we’re looking for a creative and results-driven Social Media Manager to join our team and help us connect with more parents online.
The Role
We’re looking for a hands-on Social Media Manager to take ownership of our online presence — with a strong focus on TikTok and other socials such as Instagram, Facebook, and email marketing.
This role is perfect for someone who’s both creative and strategic: confident making content, managing social calendars, and building communities, while also thinking about how social can drive awareness, engagement, and sales.
Key Responsibilities
Content Creation & Scheduling: Plan, create, and schedule engaging posts across TikTok, Instagram, and Facebook.
TikTok Livestreaming: Host and manage TikTok Shop livestreams to showcase our products, answer questions in real time, and drive sales.
Affiliate Management: Monitor and respond to sample requests.
Brand Voice & Storytelling: Write captions and messaging that align with BooBoo Baby’s brand voice.
Campaign Support: Help promote product launches, seasonal sales events, and brand awareness campaigns across channels.
Collaboration: Work with our graphic designers and photographers to brief, plan, and execute creative campaigns.
Email Marketing (advantageous): Assist in planning and sending email newsletters to keep our customer base engaged.
Performance Tracking: Report on growth, engagement, reach, and sales from TikTok and other channels.
Success in This Role Looks Like:
Growing BooBoo Baby’s social following and engagement.
Driving sales through TikTok Shop livestreams.
Boosting organic reach and building brand awareness.
Supporting the launch and promotion of new products.
About You
Proven experience managing TikTok (including TikTok Shop), Instagram, and Facebook for a brand.
Confident on camera for livestreaming and short-form video creation.
Creative mindset with strong copywriting and storytelling skills.
Organised, proactive, and comfortable owning projects end-to-end.
Able to analyse performance and adjust strategy for better results.
Experience with email marketing platforms is a bonus.
Passion for the baby/parenting industry is a plus!
What We Offer
Competitive salary
Additional commission for live stream sales
Opportunity to grow with a fast-scaling UK baby brand.
Flexible working environment either fully remote or hybrid
Creative freedom to shape our online presence.
How to Apply
If this sounds like you, please send your CV, portfolio or examples of past work, and a short note about why you’d be a great fit for BooBoo Baby to hello@booboobabyproducts.com